Strategy Informer: Now this is a standard question that we always ask, but what do you have lined up in terms of expansion packs and DLC?
Jonny Ebbert: We have a lot of seriously exciting plans for DLC. We really want to give our players a top-notch online experience and we want to reward our players for playing our game. We want to give out steady doses of free downloadable content because we believe in rewarding people who buy the game and the reason we don’t like DRM solutions is because they punish the innocent and they have to jump through all these hoops. We don’t want to do that so we’re going with the approach that Valve pioneered to just reward the people who actually bought the game with cool stuff. Free downloadable, regularly accessible stuff that enhances the game and then that’s an incentive for the people who didn’t buy the game to buy it. So we’ve got a really bold, robust strategy for that and we’re going to be revealing more details in about a month, but I think players are going to like it. And everybody wins you know? The people who paid for the game don’t have to go through any fuss and they’re constantly getting new stuff, which keeps the game fresh.
I mean, I don't need a reason to love Relic more than the original Dawn of War. Dawn of War II has me frothing in places that people prefer me not to describe, and then they do this.
This is, in a nutshell, the opposite to what EA Games (the mega-game publisher who purchases up gaming companies like a fat kid sucks up chocolate). EA is a fan of "punish the universe at large because pirates exist" - and I'd recommend reading Shamus' blog on the topic.
Relic publishes their stuff with THQ - and boyohboy am I amped that they've Got It Right.